I know what you’re thinking: How is it possible to make money by being free? Well, rest assured, it is definitely possible to make money by being free. Let’s make this quick.
1. Samples
Everyone who sells a good or service would do well to give away free samples. Free samples give people a taste of what the product or service is like. If the people like the taste, they likely won’t hesitate to purchase the produce or service, provided the price is within their budget.
Please note, the free samples need to be of good quality or else you risk leaving a bad first impression on potential customers.
2. Follow-up products or services
A Follow-up product or service is a product or service that is intended to help maintain or improve a purchased product or service.
For example, let’s say that you are given a free car. The follow-up goods and services would be oil changes, tire rotation, engine maintenance, etc.
Here, the seller doesn’t make money from the initial sale of the car. The seller makes the money from the follow-up products and services.
3. Additional goods and services
These are similar to follow-up products and services, but, unlike follow-up products and services, these aren’t necessary to maintain the initial give-away.
Using the car example again, the additional goods would be heated seats or a built-in skylight.
The additional goods don’t come with the free car. They must be added later.
These are just three areas where money may be made by being free. There are many, many more.
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